downscale

downscale
▪ I. downscale down‧scale 1 [ˈdaʊnskeɪl] verb [intransitive, transitive] MARKETING
to sell or buy cheaper goods of lower quality:

• She predicts that American consumers will downscale in reaction to the recession.

• Other organisations will downscale their programs, sell more t-shirts and work for other sources of revenue.

  [m0] ▪ II. downscale downscale 2 adjective
involving goods and services that are cheap and not very good quality compared to similar goods or services; = downmarket:

• a downscale motel

  [m0] ▪ III. downscale down‧scale 3 [daʊnˈskeɪl] adverb MARKETING
1. go/​move downscale to start buying or selling cheaper goods or services; = downmarket:

• Companies with strong middle-class brand names found that it was virtually impossible to move upscale or downscale, and consequently they were in deep trouble.

2. take something downscale to change a product or a service, or people's ideas about it, so that it is cheaper or seems cheaper and more popular; = downmarket:

• He opened 60 more stores and took the chain downscale.

* * *

downscale UK US /ˈdaʊnskeɪl/ adjective
► US DOWNMARKET(Cf. ↑downmarket)

Financial and business terms. 2012.

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Look at other dictionaries:

  • downscale — 1945, Amer.Eng., as a verb; 1966 as an adj., from DOWN (Cf. down) (adv.) + SCALE (Cf. scale) (v.) …   Etymology dictionary

  • downscale — ☆ downscale [doun′skāl΄ ] adj. designating, of, or for people who are relatively unstylish, not affluent, etc. vt., vi. downscaled, downscaling to reduce (something) in size, amount, extent, cost, etc.; downsize …   English World dictionary

  • downscale — /down skayl /, adj., v., downscaled, downscaling. adj. 1. located at, moving toward, or of or for the middle or lower end of a social or economic scale: The discount store caters mainly to downscale customers. 2. plain, practical, or inexpensive; …   Universalium

  • downscale — down|scale1 [ˈdaunskeıl] adj AmE downscale goods or services are cheap and not of very good quality downscale 2 down|scale2 [ˌdaunˈskeıl US ˈdaunskeıl] v [I and T] AmE to sell or buy cheaper goods of lower quality …   Dictionary of contemporary English

  • downscale — /ˈdaʊnskeɪl/ (say downskayl) verb (t) (downscaled, downscaling) 1. to reduce in numbers: to downscale the troops in the war. 2. to reduce in scope: to downscale a project …  

  • downscale — I. transitive verb (downscaled; downscaling) Date: 1945 to cut back in size or scope < the recession forced us to downscale vacation plans > II. adjective Date: circa 1966 lower in class, income, or quality …   New Collegiate Dictionary

  • downscale — 1. adjective Pertaining to something downmarket, of a lower quality. 2. verb To reduce in size, to downsize …   Wiktionary

  • downscale — down|scale [ daun,skeıl ] adjective, adverb AMERICAN inexpensive and of low quality …   Usage of the words and phrases in modern English

  • downscale — adj. designed for people with low incomes; of or for the middle or lower class of social or economic scale; plain or inexpensive v. downsize, reduce; make less expensive …   English contemporary dictionary

  • downscale — N. Amer. verb reduce in size, scale, or extent. adjective at the lower end of a scale; downmarket …   English new terms dictionary

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